Nollywood star Mercy Johnson Okojie is facing significant public disapproval after becoming the brand ambassador for Girls Tag, a menstrual care company offering an all-in-one kit priced at N25,000. The product, marketed toward girls aged nine and up, also enlisted actress Regina Daniels as an ambassador.
Critics have labeled the pricing as detached from the reality of the average Nigerian citizen. Social media users have voiced their anger, pointing out that many women and girls currently struggle to access even basic sanitary supplies. Many commenters argued that menstrual health is a fundamental necessity rather than a luxury, and they condemned the high price point as insensitive to the economic hardships facing the country.
While some supporters framed the launch as a standard business venture, the majority of the feedback was negative. Users accused the actress and the brand of elitism, questioning why a necessity is being marketed as a premium item. The controversy highlights the growing tension regarding how celebrities promote products that may be inaccessible to their broader fan base.
