European Union warns Meta over addictive platform design

The EU has warned Meta that Facebook and Instagram must move away from addictive design features or risk fines of up to 6% of its global annual revenue.

Meta faces potential heavy financial penalties from the European Union unless it modifies the design of Facebook and Instagram. European regulators argue that core features such as infinite scrolling, video autoplay, and algorithmic recommendations foster compulsive behavior, particularly among younger demographics.

The European Commission suggests these design elements encourage a form of autopilot engagement that risks unhealthy habits. Officials further expressed concern that existing time-management tools and parental controls are insufficient, as they are easily bypassed or require too much technical proficiency to operate effectively. EU tech chief Henna Virkkunen emphasized that safeguarding the mental and physical wellbeing of European users is a primary obligation for tech firms.

Under the threat of fines reaching 6% of its global annual revenue, Meta has defended its practices. A company spokesperson noted that they have implemented new protections, such as Teen Accounts, which automatically limit screen time and block nighttime access. Meta maintains that the Commission’s preliminary findings fail to acknowledge these recent safety measures. The tech giant is currently reviewing the evidence and preparing a formal response to the Commission.

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