A Nigerian startup called SABI has introduced a service that utilizes a network of over 300,000 authentic local users to help businesses, creators, and artists expand their social media presence. The platform promises nearly immediate results by leveraging real people to interact with content instead of relying on automated bots.
The founder, Olusehinde Elijah Kolawole, is a marketer with 15 years of experience who observed that musicians and companies often struggle to find reliable audiences. In response, he developed a social infrastructure consisting of individuals who voluntarily perform tasks such as streaming songs, following accounts, or leaving reviews across platforms like TikTok, Instagram, and Spotify.
Unlike traditional growth services that use software to mimic human activity, SABI distinguishes itself by employing actual users with legitimate account histories. This approach bypasses the automated detection systems used by social media companies to remove fake traffic. By coordinating these users, the service can generate genuine engagement, such as viral TikTok sounds or high-quality Google reviews, in a fraction of the time typically required for organic growth.
