Significant numbers of empty seats have marred the European Athletics Championships at Alexander Stadium in Birmingham, despite a milestone victory for British sprinter Amy Hunt in the women’s 100m final. On Monday evening, only 13,623 spectators attended the event, leaving nearly 10,000 seats vacant in the 23,000-capacity venue.
Critics and fans have pointed to steep ticket prices, noting that Category A tickets for the home straight were priced at £150 for Monday’s session. Comparisons were drawn to similar events in Rome, where entry fees were significantly lower. Commentator Steve Cram noted the lack of crowds on the back straight, describing the turnout as disappointing.
Athletes and public figures have joined the conversation, with Olympian Sharron Davies emphasizing the need for greater affordability to encourage attendance and inspire future generations. Beyond ticket costs, visitors cited logistical hurdles, including limited parking and poor transport connections to the stadium, as reasons for their frustration. Reports also emerged regarding high costs for refreshments, such as £18.50 for a pork roll.
Despite the criticism, organizers representing Birmingham 2026 stated they are pleased with overall sales, which have exceeded their initial projections. They noted that upcoming sessions on Friday, Saturday, and Sunday are nearing a sell-out, and they remain committed to providing a high-quality experience for the remainder of the tournament, which marks the first time the championships have been hosted in Britain in their 92-year history.
