Aspira Nigeria Limited, the company behind Viva Detergent, recently introduced its Lifestyle Mini Brunch series. The first gathering, titled Come Wash with Hilda, focused on improving laundry routines and highlighting the effectiveness of the Viva product line.
The event took place at Wasche Point Laundromat in Lekki, Lagos. Attendees included digital content creators, social media influencers, and members of The Clean Collective. Brand ambassador Hilda Baci led the session, which included a fabric care masterclass and live demonstrations to help guests extend the life of their clothing.
Ruth Okunnuga, the founder of Wasche Point Laundromat, provided professional advice on maintaining garments. She noted that Viva products are well-suited for machine washing because they balance cleaning power with fabric care. Barbara Onianwah, Head of Marketing at Aspira, emphasized that the company aims to offer value beyond just household products by educating consumers on proper garment maintenance.
Guests were introduced to the Viva Plus, VivaMATIC, and Viva Plus Gold detergents. These products were showcased for their stain-removing capabilities and ease of use. This initiative is part of a broader effort by Aspira to connect with customers through practical, engaging experiences that promote better laundry habits across Nigeria.