Suchet Baba, a creative entrepreneur, writer, and visual artist from Kaduna, argues that Northern Nigeria needs to prioritize local storytelling. She believes that utilizing literature, art, and various creative forms is essential to protect the region’s cultural heritage and dismantle persistent misconceptions.
As the founder of the Kaduna-based organization Arts and Vibes, Baba focuses on providing a stage for young creators to share their personal truths. Established in 2021, the hub has evolved from a small collective into a significant cultural movement that fosters innovation and artistic collaboration.
Baba emphasizes that outside observers frequently distort or ignore Northern Nigerian experiences. By encouraging locals to lead the documentation of their own lives, she hopes to move past ethnographic tropes toward a more accurate depiction of regional identity. Her personal contributions to this goal include writing for platforms like Brittle Paper and the Kalahari Review, alongside visual exhibitions such as those held at Wunika Mukan Gallery.
Recognized for her literary merit, Baba has earned a spot on the longlist for the 2025 Commonwealth Short Story Prize and was a finalist for the 2023 Alinea Prize. Through media advocacy on outlets including Channels Television and Premium Times, she pushes for increased support for the Northern creative sector, viewing it as a vital legacy for future generations to understand the true complexity of their culture.