A new analysis from the PwC Africa Family Business Survey 2025 indicates that family-owned companies throughout the continent are achieving significant expansion despite facing complex geopolitical, economic, and regulatory obstacles.
Data gathered from 79 firms in East, West, and Southern Africa reveals that 66 percent of participants realized sales increases over the last year, a figure that outperforms the global average of 57 percent. Esiri Agbeyi, the Africa Family Business Leader at PwC, noted that these enterprises possess solid foundations characterized by disciplined planning and an increasing emphasis on artificial intelligence.
Looking ahead, 53 percent of the companies surveyed intend to maintain a steady growth trajectory for the next two years, while 27 percent are prioritizing aggressive expansion. Maintaining a positive brand image is vital, with 91 percent of executives identifying reputation as a cornerstone of their long-term viability, even as many express concern regarding current operational risks.
In South Africa, firms are choosing to prioritize social responsibility and trust, while businesses in East Africa are aggressively integrating digital tools to boost efficiency. Ultimately, PwC suggests that those firms that harmonize strategic tax planning, technological innovation, and clear corporate purpose will be most successful at navigating the future.
