United Bank for Africa (UBA) Plc recently conducted its quarterly Business Series in Lagos, gathering entrepreneurs and investors to discuss how technology and consumer data drive high-growth companies. Under the theme Building for Africa’s Realities: Turning Consumer Feedback into Technology-Driven Solutions, the event highlighted the importance of creating scalable enterprises that address the continent’s specific needs.
Panelists agreed that the creative sector, sports, financial inclusion, and small and medium enterprises (SMEs) are the primary areas poised to generate Africa’s next major corporate successes. The discussion, moderated by entrepreneur Adaora Mbelu, featured insights from Chowdeck CEO Femi Aluko, rapper M.I Abaga, and venture capitalist Ashim Egunjobi.
Femi Aluko explained how Chowdeck utilized customer data to launch Chowstore, proving that observing user behavior is key to innovation. M.I Abaga argued that artificial intelligence represents a significant tool for African creators to reach global markets rather than a disruption, while Ashim Egunjobi emphasized that investors prioritize resilient founders who understand their market over those simply presenting well-crafted pitches.
