Gianni Infantino, who has served as Fifa president since February 2016, faces intensifying pressure regarding his proposal to sell stakes in tournaments to private entities. Kevin Lamour, the chief operating officer at Fifa, issued a strong critique of the plan, characterizing it as the vision of a single individual rather than a collective effort. Lamour urged political leaders within the sport to reflect on their decision-making processes.
The criticism coincided with the resignation of Carlos Cordeiro, a senior adviser to the president, who claimed the proposal risked mortgaging the future of the sport. Meanwhile, Prime Minister Andy Burnham publicly labeled the Swiss executive as an unsuitable leader for the organization. The Asian Football Confederation has also formally expressed its opposition, joining European and Concacaf officials in voicing concerns over the potential loss of unity and the lack of proper consultation regarding the scheme.
Fifa has maintained that its initiative is not a sale of the sport itself but rather an attempt to create a subsidiary to manage events, aiming for greater revenue. While some wealthier associations remain hostile to the plan, representatives from other regions, such as Uganda, suggest that the potential for increased funding for infrastructure and development projects is a necessary consideration for football growth in less affluent areas.