Nigerian musician YCee recently argued that social media platforms such as TikTok are negatively impacting the music industry by allowing individuals to gain popularity without demonstrating genuine musical skill. During an interview with Naija FM Lagos, the ‘Jagaban’ artist noted that record label executives have shifted their focus toward chasing viral trends instead of investing in authentic talent.
YCee expressed concern that this environment has led to a surge of untrained performers and accidental artists entering the industry. He believes this reliance on viral fame has caused a noticeable decline in the lyrical depth of modern songs. According to the rapper, the ease of access provided by these digital platforms encourages people to masquerade as musicians simply because a snippet of audio has gained traction online.
