Lloyds Banking Group is retiring the Halifax name after 173 years, transitioning all existing customer accounts to the Lloyds brand. The change follows internal reviews regarding the company’s portfolio, with the group noting that the lines between the two brands have blurred significantly over time. Ownership of Halifax by Lloyds has been in place since 2009.
Jas Singh, the chief executive of consumer relationships at Lloyds Banking Group, emphasized that the transition will be seamless for customers. Account details, including sort codes and account numbers, will remain unchanged, and the user experience within banking apps and branches will continue as normal. No staff layoffs have been announced, and by 2027, all physical branches will either be converted to Lloyds or merged with nearby locations.
While Lloyds confirmed a continued commitment to its West Yorkshire workforce—where 3,000 employees are situated at the Trinity Road office—local officials have voiced concern. Dan Sutherland, leader of the Reform group on Calderdale Council, expressed disappointment, highlighting the brand’s deep historical connection to the town since its founding in 1853. Local representatives have noted that while the investment in the Trinity Road office is welcome, the removal of the iconic name represents the loss of a significant piece of the region’s heritage.
