Kim Kardashian’s underwear label, Skims, has unveiled one of its most unconventional products yet — and it has already sold out.
On Tuesday, October 14, the 44-year-old entrepreneur introduced the Faux Hair Micro String Thong, described on the brand’s website as featuring “a mix of curly and straight faux hair in twelve different shade variations.”
Kardashian promoted the launch earlier that day, and the product, referred to as “mirkins,” quickly sold out.
The release was announced on Skims’ Instagram with a retro 1970s game show-inspired campaign video. “Just Dropped: The Ultimate Bush,” the caption read. “With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”
Priced at $32, the thong is marketed as the brand’s “most daring panty yet,” sparking mixed reactions from fans.
